Bacardi was temporarily blocked from exporting Patrón tequila last month as part of a crackdown by Mexican regulators over ...

"Tequila Patron is exclusively 100% agave ... Patrón is synonymous with tequila, but the premium brand's starting price tag may be difficult for many to shoot down. A bottle of Patrón Silver ...

On Wednesday, the Financial Times reported that Patrón Tequila was temporarily blocked from exporting liquor to the U.S. last ...

The battle over additives in tequila is intensifying, and Patrón is positioning itself as a leader in authenticity.

Patrón has long been a staple top-shelf tequila, but the storied brand's new El Cielo release is primed for nothing short of transcendence. Patrón El Cielo—which mean's "heaven" in Spanish ...

Agave, a succulent native to hot, arid regions, is a shapeshifter of sorts. It’s best known for tequila and mezcal, but it ...

Fans of Patron XO should check out Cantera Negra Cafe, a rich blend of coffee and blue agave spirit. Yep, this is the tequila brand founded by Sammy Hagar and Guy Fieri–but the rockstar (who ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...