It can be so powerful that users tend to ignore all content resembling a banner advert – even if it is not one. The reason is obvious: users are bombarded with excessive amounts of advertising on ...

Yet these seem to be the least effective attributes of banner advertising. The fundamental problem with banner ads is a condition called “banner blindness” meaning that our eyes are really ...

Editor’s note: Dan Greenberg is the founder & CEO of Sharethrough, the native video advertising company. Dan has been honored as an AdAge “Media Maven” and was recently named to the Forbes ...

“The Division 2” will be set in Washington D.C., according to some promotional artwork up at the Los Angeles Convention Center. In the excitement of preparations for this year’s Electronic ...