The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls of toilet paper will have a new perforation line. The easy-tear paper will have scalloped edges in an effort to give ...

Charmin has announced a new design in its toilet paper for the first time in 100 years — and it’s not what you think. The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls of ...

“Toilet paper as we knew it before Smooth Tear,” he said, a little grandiosely, “was created back in the Industrial Revolution. Go back 100 years or so, it’s created to run efficiently on ...

Procter & Gamble announced Monday it has redesigned its Charmin Ultra Soft toilet paper, replacing the tradition perferations on the square sheets with a scallop design that will tear more cleanly.

The straight line of perforation — the row of tiny holes punched into the paper to make it easier to tear — was no longer straight. It was scalloped. The company said the waves were the ...