Squishmallows are as much as 50% off for October Prime Day, which means now is the time to shop for holiday gifts — or even just because.

In the new Hello Kitty Squishmallow collection, you can snag multiple sizes — some complete with special outfits — to add to your existing collection or share as gifts with fellow kawaii ...

Headlining the range is a special Squishmallow that's available now via Jazwares. The Squishmallow joins a Hello Kitty anniversary Squishmallow that was released for the mascot's birthday in 2024.