Your target customers are those who are most likely to buy from you. Resist the temptation to be too general in the hopes of getting a larger slice of the market. That's like firing 10 bullets in ...

This article will explore why cultural target market research should be analyzed to qualify relevant content and viable consumers. Why is cultural understanding important to online marketing? Culture ...

The digital marketing industry is already focused on ... We also look at how marketers cam implement AI to better target audiences, gain a competitive edge, and analyze data from social platforms.

That means targeting them as they engage in consumer-driven activities during their workday. Historically, marketers have employed B2B audience tactics that assume decision-makers will be in the ...

Walmart achieved a significant increase in store visitation lift using both proximity and audience targeting for its Savings Catcher mobile application, according to new data released today by the ...

Target jumps to the head of the class for in-store beacon marketing with a new program arriving this week in 50 stores that leverages the retailer’s application to alert shoppers to hyperlocal ...

AdsWizz and Nielsen have agreed to the extension of an agreement that provides data activation and audience targeting ...

This innovative approach to audience targeting not only improves the ability to target in-market consumers but also sets a new standard for programmatic advertising by enabling advertisers to ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

They’d traditionally focused on IT decision-makers but recognised marketers as influencers in the decision process and wanted to target them with an innovative, digital campaign in EMEA. The problem ...