As we contemplate the legal precedents that shape modern cinema ... moments like this intro are key in maintaining its brand, and thereby its market. THX’s whole business model is that the ...

It plans to launch a premium large format brand, called THX Ultimate Cinema, by spring or summer, it announced. While IMAX is most commonly associated with huge screens and immersive sound systems ...

It launches at the cinema and it looks fantastic - just as the director intended. But what happens when it reaches the home? People watching your movie on DVD, Blu-ray or on TV might not even be able ...

THX will debut its premium large format brand called THX Ultimate Cinema this spring or summer, it announced. It features a dual-laser 4K Barco projectors and a THX-certified 7.1 immersive sound ...

THX Ltd., an American company renowned for its rigid certification of visual and audio standards for cinemas and consumer electronics, certified an on-demand cinema for the first time — a ...

Instantly recognizable to movie buffs and audiophiles, THX Deep Note is the iconic sound played before DVD/Blu-ray movies and on cinema theaters with the proper certification. For many of us ...

This time around THX built the intro to feature 4K video as much as audio as it will be available to theaters that are THX Certified Cinema partners. To make the trailer immersive online ...

THX has been the gold standard for cinema sound since the 80s ... scaring the hell out of little kids in the process. Its OTT intro sequences are remembered fondly by cinephiles, roasting you ...

San Fransisco-based THX, founded in 1983 by Star Wars filmmaker George Lucas, will continue to run independently, Tan said. China’s cinema market is expected to surpass the United States in ...

Cinema technology company, THX has pacted with a Chinese government testing institute to develop standards and services for China’s booming theatrical exhibition sector. The deal sees THX work ...