In the age of disloyalty, effective loyalty programs will exist in the sweet spot between customer needs, business goals and societal values. When a brand can align all three, its relationship ...

Most loyalty programs today look similar, with many not taking customer loyalty into consideration ... Somewhere in the middle of those two answers is the sweet spot. Remember that the least ...

Modern loyalty programs are starting to take advantage ... While the study found that between seven and nine messages to consumers is the sweet spot, the content of those messages remains vital.

A new customer loyalty programme ... and identified the sweet spot for both retailers and consumers. In market early next year, Cashpoints will be a retail coalition community of both in-store ...

Retail media spend is surging, but consumer products brands need to convert that investment into lasting customer loyalty ...

RIVERWOODS, Ill.--(BUSINESS WIRE)--Discover Card leads the credit card industry in customer brand loyalty for the 20 th consecutive year, according to an annual study by the independent research ...

Alphabet took the top spot on DesignRush's customer loyalty rankings thanks to positive customer reviews. Lowe's has focused heavily on improving the customer experience, and those efforts are ...