Forbes11 个月
Ikea’s Future-Proofing Strategy Depends On Understanding Consumers’ Emotional Needs
In 1958, Ikea’s first store opened in Älmhult, Sweden and moved next door to Norway in 1963. Ten years later it ventured beyond its Scandinavian roots into Switzerland. Then the ball really got ...
Apartment Therapy on MSN4 个月
IKEA's New Collection Might Be Its "Sparkliest" Yet
Well, not according to IKEA. The Swedish giant just launched the sparkliest ... The collection is topped off with a flat-pack ...
T31 年
IKEA home gym collection blends in perfectly with the rest of your furniture
When looking for new home gym equipment, IKEA is probably the last place that crosses your mind. After all, it’s the one-stop-shop for home furnishings and tasty Swedish snacks. But this has all ...