Reliance brings Sun Crush to India and kicks off price war
Mukesh Ambani-owned Reliance Consumer Products (RCPL) has secured the India rights for premium juice brand Sun Crush from Muttiah Muralitharan’s company, Ceylon Beverage International, the company has ...
Another masterstroke by Mukesh Ambani, to challenge PepsiCO, ITC, Paperboat by bringing this brand to India owned by star cricketer
This marks RCPL's second foray into the juice segment after its acquisition of RasKik two years ago. The Indian beverage ...
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Maryland Lawmakers Are Attempting To Make The 'Orange Crush' The State's Official Cocktail
"We came up with two drinks, orange crush and orange whip and put them on the drink menu and the orange crush just started taking off," said Christopher Wall, Co-Owner of Harborside. Wall ...
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Mukesh Ambani set to challenge Amul, Tata, Pepsi as he inks deal with Muralitharan to…., the new product is named…
Sun Crush is Reliance’s second juice brand after ... Additionally, the company holds distribution rights for energy drinks and juices in India, along with contract packaging for Campa Cola ...