When Netflix was finally ready to bring back its massive international hit TV series Squid Game for Season 2 after a three-year hiatus, it had a unique marketing challenge: remind people why they ...

Netflix reported Q2 results that were not as devastating as many were anticipating. On Wall Street, some Netflix bulls are renewing calls to buy shares at their current levels. Even under a ...

The partnerships with more than 70 companies around "Stranger Things" signaled an unprecedented level of marketing deals at Netflix. It had Wall Street wondering whether licensing and product ...

As viewers spend more time with ad-free platforms like Netflix and HBO, brands are exploring other ways to get on screen through product placements, or broader marketing tie-ins to TV shows.