Ikea London's city store manager. Named "Hus of Frakta," the temporary space pokes fun at luxury brands' service offer and slick marketing, offering to personalize Frakta bags and a curation of ...

named Hus of Frakta, was a “playful tribute” to the shopping hub and proximity to designer bag retailers. Ikea is expecting to open a large new store on Oxford Street in spring 2025.