“It was too spicy.” But the 2014 YouTube video set off a welter of “fire noodle challenges” around the world, launching Buldak into viral fame. In a video that has amassed 145 million ...

Samyang Foods is on track to become Korea’s most profitable instant noodle maker in 2024, as the export performance of its ...

Among Singapore's share of local instant noodle brands, one has recently made it on an international best-of list — Prima Taste. Its Singapore Laksa La Mian flavour was named in a list of best instant ...

Inspired by the popular Korean spicy chicken dish "Buldak," Pepe Buldak ($BUL) introduces a unique concept that merges the global appeal of memes with elements of ...