And, as of this year, according to a breakdown of the website emojitracker by Luminoso, a text-­analytics company, the tilde was surpassed in usage on Twitter by the emoji symbol for “joy.” ...

Regardless of culture or geographical location, “speaking emoji” has become as commonplace as texting. Today, there are over 3,300 emojis represented in the standard Unicode. There’s even ...

If your brand wants to start speaking emoji, it’s tempting to run before you can walk. Aim for clarity the way Dominos pizza did by accepting orders with a tweet simply containing a pizza emoji.