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Sonny Vaccaro says Steph Curry was Nike's biggest mistake: "This is the hardest pill for Nike to swallow"
Up to that point, Nike always won the biggest shoe free-agent wars. But not that time. "He went to Davidson," said former shoe exec Sonny Vaccaro. "He was always overlooked. He was skinny ...
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'Air' follows Trafford native's pursuit of Michael Jordan for Nike
Trafford native John “Sonny” Vaccaro is about to get both ... the film tells the story of Vaccaro persuading Nike head Phil Knight (Affleck) to sign a young Michael Jordan as the face ...
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Topic: Sonny Vaccaro
The production team for the hit series "Peaky Blinders" has ripped Ron DeSantis for copyright violation after the Florida governor used a clip of Cillian Murphy's character in the show without ...
Yardbarker9d
Nike Returns to Surfing, Signs Italo Ferreira
In the 2023 movie, Air, chronicling the rise of footwear giant Nike, sports marketing legend Sonny Vaccaro (played by Matt Damon) says: “A shoe is just a shoe until someone steps into it.” ...
TV Guide1y
Air - Full Cast & Crew
The movie explores how Nike's basketball shoe division was struggling ... and CEO Phil Knight tasked basketball talent scout Sonny Vaccaro to find a new spokesperson for their shoes.