Up to that point, Nike always won the biggest shoe free-agent wars. But not that time. "He went to Davidson," said former shoe exec Sonny Vaccaro. "He was always overlooked. He was skinny ...

Trafford native John “Sonny” Vaccaro is about to get both ... the film tells the story of Vaccaro persuading Nike head Phil Knight (Affleck) to sign a young Michael Jordan as the face ...

In the 2023 movie, Air, chronicling the rise of footwear giant Nike, sports marketing legend Sonny Vaccaro (played by Matt Damon) says: “A shoe is just a shoe until someone steps into it.” ...

The movie explores how Nike's basketball shoe division was struggling ... and CEO Phil Knight tasked basketball talent scout Sonny Vaccaro to find a new spokesperson for their shoes.