Social media marketing can be a game-changer for businesses looking to boost their returns. The right strategies, when ...

What started in a Harvard dorm room in 2003 as a tool for social networking has since evolved into a powerful driver of commerce, marketing, and consumer engagement. Facebook alone has grown from 1 ...

Learn how to connect search, AI, and PPC into one unstoppable strategy. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize ...

Over the past decade, experimental social media campaigns have evolved into a sophisticated marketing channel with clear ROI expectations and measurement standards. Today’s creator partnerships ...

ROI is a hot topic. Discussions surrounding the return on investment of social ... This is the first article in a series that will explore the importance of social media in the marketing mix. I love ...

Timely, reliable social media data is gold for marketing leaders. With the right data, you can personalize and optimize your marketing.

Ever notice how some law firms seem to effortlessly maintain a constant stream of compelling content, always showing up in the right places at ...

More than four in five marketing executives (82%) say they expect campaigns to be measured, yet few can effectively evaluate the ROI of key channels such as public relations (18%), search engine ...

To register, go to Program courses, and select individually the course(s) you wish to enroll in. Learn the essentials and fundamentals of marketing; Measure and track social media performance and ROI; ...