To engage followers and strengthen your brand, consider using the 5:3:2 rule in your social media content strategy. The 5:3:2 rule for business social media content is a guideline that helps brands ...

While maintaining a presence on established social channels is important, exploring new platforms offers a chance to connect ...

Neeley, Tsedal, and Paul Leonardi. "Enacting Knowledge Strategy Through Social Media: Passable Trust and the Paradox of Non-work Interactions." Special Issue on Strategy Processes and Practices: ...

PepsiCo is showing why it is a mobile leader by giving its 50th anniversary social content strategy a mobile-first look that also shows how the brand values collaborators who helped build its ...