Hosted on MSN26d
U.S. Soccer Boosted Sponsorships, Cut Legal Bills in Profitable FY24
The U.S. Soccer Federation experienced a significant financial shift in fiscal year 2024, with both increased revenue through sponsorships and a sharp decrease in legal fees.
Major League Soccer12d
MLS, SUM announce landmark sponsorship agreement with adidas
Major League Soccer, Soccer United Marketing and adidas today formally announced an exclusive 10-year partnership agreement granting adidas the official athletic sponsor and licensed product ...
The183d
MLS to end 26-year sponsorship with Adidas by 2030
Major League Soccer is reportedly considering ending its long-standing league-wide sponsorship deal with Adidas in 2030, ...
It won't be called Tidewater Landing stadium for long. Soccer team to change venue name
Rhode Island Football Club has been searching for a sponsor who will have naming rights for the stadium slated to open in two ...
Wall Street Journal19d
Women’s Soccer League Signs Sponsorship With ‘Gen Z Whisperer’ Alex Cooper
The National Women’s Soccer League has signed a season-long sponsorship deal with Alex Cooper’s beverage brand Unwell Hydration, bringing the “Call Her Daddy” podcaster into the league’s ...
The Business Journals29d
How Ally's Charlotte FC strategy is growing in new directions
The bank became Charlotte FC's lead sponsor in 2021, one year before the MLS team began play. Charlotte FC plays at Bank of America Stadium, but as the Major League Soccer team makes its home ...
CVS Health re-ups with Washington Spirit in NWSL deal
Spirit on Friday said the three-year agreement represents “a multimillion-dollar investment in the club and women’s sports," ...