You were inspired by Simon Sinek's Ted Talk, but since then you've struggled to put into action the great advice he shared with the world. Here is the simple action you need to take to get it right.

Great salespeople always start with Who. Then they move to Why, What, and How. And then eventually to When, and How Much. They know that far more important than what you say is getting to the ...

Simon Sinek has spent the better part of his career teaching business leaders the importance of a single word: "Why." As a leader, it's up to you to find and communicate your organization's Why ...

Part 2 of the TED Radio Hour episode Inspire To Action.. About Simon Sinek's TED Talk. Leadership expert Simon Sinek says lasting movements need inspiring leaders. He argues the best leaders are ...

As Simon Sinek put it so well in a 2009 TED Talk, "People don't buy what you do, they buy why you do it." Democrats are awesome at articulating their "Why?" while Republicans, as I demonstrate ...

One person with no problem reaching a large audience is Simon Sinek. He is an author and leadership expert. His TED Talk, "How Great Leaders Inspire Action," has more than 14 million online views ...

Simon Sinek: Here’s Why Everyone Should Have a Work Rival. In his new book, Sinek reveals his biggest rivalry and how he learned to transform envy into self-improvement.

Sinek stresses the importance of absorbing what is being said and asking questions, determining what is meant and why opinions are held. “And at the end, you will get your turn,” he says ...

But why did Simon Sinek’s idea become so popular, and how can we do the same? Wikipedia Commons With over 17 million views it is presently the 3rd most watched TED video.