Understanding your "why" is critical because it’s what differentiates you from the competition and creates meaningful connections with both employees and clients. Simon Sinek popularized this ...

Your “Why” statement is rooted in your intrinsic motivation. According to Simon Sinek, who first popularized the concept in his 2014 Ted Talk and book, Start With Why, it’s “the compelling ...

Focus on your friends more, the leadership expert and Optimism Company founder says on ‘From the Ground Up.’ Simon Sinek is obsessed with the power of friendship right now.

Simon Sinek is ... doesn't capture the why. The why really is based on the founder or founders. It's who you are as people. And the business you form, you form in your own image.

In 2009, Simon ... his talk, Sinek introduced the world to his theory of "How great leaders inspire action." Later that year, Sinek's 18-minute talk became his book, Start With Why.

Your social circle might be the key to a long, happy life. That’s according to Simon Sinek, a best-selling author and ...

In 2005, Simon Sinek ’95 seemed to have it all ... I don’t mean to make money — that’s a result. […] Why does your company exist?” Sinek argues that people don’t buy what you do, they buy why you do ...

The Harvard Study on Adult Development, for one, has been monitoring the well-being and happiness of humans for over 85 years. Marc Schulz and Robert Waldinger, who currently lead the study, confirmed ...

Leadership expert Simon Sinek is the author of Start With Why and Leaders Eat Last. He teaches leaders and organizations how to inspire people and is based in New York.