"No crayons, no chalks, never any mess!" The key word in that early pitch for the Etch A Sketch was "magic." André Cassagnes, the French electrician who invented the drawing toy in 1959 ...

The Etch A Sketch is a classic children’s toy resembling a picture frame where artwork can be made by turning two knobs attached to a stylus inside the frame. The stylus scrapes off an aluminum ...

In a new episode, father Dan and son Lincoln turn their inquisitive minds to that most mysterious of toys, the Etch A Sketch. Just what the hell is in those things? And why is it so difficult to ...

But what would Leonardo da Vinci say if he knew his Mona Lisa could be etched on an Etch A Sketch? Keith Drake uses the Etch A Sketch toy for his masterpieces and discusses his unique artistic ...

Romney could have a hard time shaking his campaign's latest gaffe. March 21, 2012 -- intro: For a candidate who has spent months battling the title of "flip-flopper," perhaps the last thing he ...

(AP) NEW YORK - The 104-year old company that makes Etch A Sketch is launching new political-themed ads, after the toy made headlines when an aide for presidential hopeful Mitt Romney compared it ...

The Etch-a-Sketch was a great toy if you were somehow born with the talent to use it. For the rest of us, it was a frustrating red brick filled with weird grey sand. [Every Flavor of Robot] has ...

With these new twists on a classic formula you'd think it would cost significantly more than a standard Etch A Sketch, but the Freestyle will cost a modest $20 when it's released later this year.

The inventor of the Etch A Sketch toy that generations of children drew on, shook up and started over, has died at the age of 86 in France. Andre Cassagnes died on January 16 in a Paris suburb ...