The frozen food supermarket has bought the world's first dumbbell shopping basket and trolley sledge, set to turn shopping ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Iceland has introduced a big change to revolutionise customers' shopping experience by combining it with fitness. The supermarket chain has rolled out the world's first set of dumbbell shopping ...

Supermarket giant Iceland has introduced a big change to revolutionise customers' shopping experience - by combining it with ...

Iceland has made huge change in stores after ... for families to get the best value for money when doing their weekly shopping, and our new packaging offers a wider selection of longer-lasting ...

The supermarket has launched a new prototype to help customers achieve their fitness goals while doing their weekly shop ...

And while they've all stuck by the plastic reducing project, Iceland has now announced it is doing a U-turn and returning to ...

Iceland have unveiled new shopping baskets with dumbbells attached to them - after more than half of busy Brits said they'd love to exercise while they shop. Did you know with a Digital ...