The frozen food supermarket has bought the world's first dumbbell shopping basket and trolley sledge, set to turn shopping ...

The supermarket has launched a new prototype to help customers achieve their fitness goals while doing their weekly shop ...

Supermarket giant Iceland has introduced a big change to revolutionise customers' shopping experience - by combining it with ...

Iceland have unveiled new shopping baskets with dumbbells attached to them - after more than half of busy Brits said they'd love to exercise while they shop. Did you know with a Digital ...

“Now more than ever it’s important for families to get the best value for money when doing their weekly shopping,” said Iceland category manager Zach Nowell at the time. The retailer rolled ...

Iceland has introduced a big change to revolutionise customers' shopping experience by combining it with fitness. The supermarket chain has rolled out the world's first set of dumbbell shopping ...