News

NBA players and shoe deals: Motivation shifts to ownership, control vs. the brand
A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...
Sneaker loafers, a hot new shoe trend, toe the line between fashionable and geriatric
The trend mashes chunky sneakers with formal loafers, creating a comfortable, if geriatric-looking, office-ready sneaker.
Creative Bloq on MSN20d
"A logo is a kaleidoscope of meaning": why logos are more important than you think
While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...
Advnture on MSN11d
Lululemon is back at making trail running shoes – but does the yoga brand really know what it takes to keep you moving on rough terrain?
Trail running is a booming industry, and it seems Lululemon hasn't given up on the idea of carving out a piece of that pie ...
Golf Digest2mon
Jordan Brand's Air Rev golf shoe blends performance and innovation
The Jordan Brand's continued expansion into the golf shoe industry has been impossible to miss. What started as a way to bring some of Michael Jordan's most iconic basketball shoe creations to the ...
Fast Company8mon
How a purpose-driven footwear brand and an industry veteran are teaming up for global social change
BY Fast Company Executive Board For over two decades, Astor Chambers was a staple at some of the largest shoe companies in the world, influencing the direction for iconic brands like Nike and Adidas.