Well, they have really strong opinions about the use of the smiley face emoji, in particular Apple’s yellow, wide eyed grinning emoji. So what is it about the smiley face that is so wrong?

From a simple thumbs up to a laughing cowboy, there is an emoji for almost any conceivable moment. But it is the humble smiley face which is the most iconic of them all. However, if you've been ...

The classic smiley face emoji now means something completely different to those under 30. Instead of conveying happiness, the grinning yellow face is now seen as dismissive, passive-aggressive ...

While the app’s in-built emojis which feature yellow faces with various expressions are slightly different from those on smartphones, they are popular, and some have assumed different meanings ...

Of the six billion emoji that are sent globally every day, around 70% are emotion based – for example, smiley face, love hearts. A smaller proportion of the emoji sent are sad expressions.