Denmark’s Lego has said it would not renew a branding contract with oil major Royal Dutch Shell in the wake of comments from environmental lobby Greenpeace saying the toymaker had fallen in with “bad ...

COPENHAGEN (Reuters) - Denmark's Lego has said it would not renew a branding contract with oil major Royal Dutch Shell (RDSa.L) in the wake of comments from environmental lobby Greenpeace saying ...

The campaign, which included a video showing an Arctic landscape with a Shell drilling platform made of Lego bricks covered in oil, was orchestrated by Greenpeace. The three month campaign saw ...

Shell currently harbours plans to drill for oil in the pristine environment of ... a play on the recently released Lego Movie: Everything is Awesome. Mel Evans, Arctic campaigner at Greenpeace ...

REUTERS/Mariana Bazo COPENHAGEN (Reuters) - Denmark's Lego has said it would not renew a branding contract with oil major Royal Dutch Shell in the wake of comments from environmental lobby ...

Lego announced Wednesday it will not ... which links the Danish toy manufacturer to Shell's controversial practice of drilling for oil in Arctic waters. Since its publication on July 8, the ...

Greenpeace have been holding Lego-themed protests this year to highlight the brand’s association with Shell and to protest Shell’s plans to begin drilling the Arctic for oil – ranging from ...

A Greenpeace film accusing Shell of operating recklessly in its oil exploration has contributed to the end of Lego’s co-branding relationship with Shell. WSJ’s Mark Kelly reports.

(Picture: AFP/Getty Images) Lego will not renew its contract with Shell oil after 50 years promoting the energy giant. The toy manufacturer has been targeted by environmental campaigners ...

This post has been updated to include new comment from Shell and added detail on the company's work in the Arctic. Over the last half-century, children have been building and playing with toy ...

being covered in oil. Initially Lego had resisted Greenpeace, arguing that it ought to deal directly with Shell, but on Thursday it will relent. Jørgen Vig Knudstorp, the toy maker’s chief ...