Lego announced Wednesday it will not ... which links the Danish toy manufacturer to Shell's controversial practice of drilling for oil in Arctic waters. Since its publication on July 8, the ...

This post has been updated to include new comment from Shell and added detail on the company's work in the Arctic. Over the last half-century, children have been building and playing with toy ...

Danish toy company LEGO plans to end its promotional deal with oil giant Royal Dutch Shell following an aggressive Greenpeace campaign attacking the relationship. The Greenpeace campaign attacked ...

A Greenpeace film accusing Shell of operating recklessly in its oil exploration has contributed to the end of Lego’s co-branding relationship with Shell. WSJ’s Mark Kelly reports. STOCKHOLM ...

Toy-maker Lego is ending its decades-long collaborative relationship with oil company Royal Dutch Shell. The Danish-based Lego announced late Wednesday that it would end its promotional deal with ...

(Picture: AFP/Getty Images) Lego will not renew its contract with Shell oil after 50 years promoting the energy giant. The toy manufacturer has been targeted by environmental campaigners ...

COPENHAGEN (Reuters) - Denmark's Lego has said it would not renew a branding contract with oil major Royal Dutch Shell (RDSa.L) in the wake of comments from environmental lobby Greenpeace saying ...

film, the organization's latest attack on the toy brick company for its $116 million deal with Shell Oil. It is quite a sight to behold. Also read: Lego's $116 Million Deal With Shell Oil Draws ...

Environmental activists are throwing bricks at the Lego-Shell Oil partnership. Since 2013, the two Dutch companies have been engaged in a very lucrative cross promotional exchange — worth an est ...

Lego Group, the world’s leading toy maker, will disassemble a 3-year partnership with Shell Oil Co. after a public outcry that was ignited by a controversial video campaign that went viral.

Shell Oil might be known for selling fuel, but their logo isn’t limited to gas stations. They’ve also appeared on Lego toy sets for the last 50 years under a unique marketing agreement.

argues Katie Collins Greenpeace has created a parody video entitled Everything is NOT awesome as part of a campaign to bring to an end Lego's brand partnership with oil company Shell. Put together ...