With customer segmentation, your business can better understand every customer and align relevant strategies and tactics to meet their distinctive needs, helping you to make more profits.

Henry Hoenig has three decades of journalism experience as a news and economics editor in the U.S. and Asia, handling coverage of global commodity markets and Asian equity markets. He previously ...

Human Strategy Still Matters in AI Segmentation While AI powers the engine, people still hold the wheel. The marketer’s role is shifting from defining segments to interpreting AI insights and ...

Although cleaning out your list frequently is often recommended, these two list segmentation strategies can help mitigate deliverability issues before you decide to remove users for good. 1.

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

Segmentation in Marketing is also applied when buyers with identical product requirements ... individual organisations may chose to engage in their own marketing segments and create their own ...

Companies are focusing on innovation and strategic partnerships to gain a competitive edge in the market. Key strategies include the development of comprehensive MOM software suites that integrate MES ...