Make sure your data is clean, accurate, and streamlined. 2. Defining a market segment by instinct—without backing it up with data Although segmenting on the basis of customer profiles or personas ...

Market segmentations that provided an actionable way to "divide and conquer" the marketplace must be frequently revisited to ensure their relevance. Market analysis and segmentation profiles assist in ...

The technique is called segmentation and - like many political ... Now the pollsters are reaching into the minds of voters to profile their values. The American author Sasha Issenberg wrote ...