Over the past several years, digital program insertion (DPI) has enabled seamless commercial ad insertion into an MPEG stream ... This network topology enables pay-TV operators to insert the right ad ...

ITV Lead Gen Ads is described as a “pioneering new interactive ad format” that enables advertisers to capture interest and ...

It is currently of great interest to commercial broadcasters and ... is to include extra decoding hardware in a TV. This would enable a truly seamless transition, but it comes with additional ...

ITV unveiled three new commercial innovations at ITV Showcase in Manchester, ITV’s biggest advertiser event outside London.

The company says the solution will allow streaming services to maximise addressable ad inventory for live events/linear channels, while providing a seamless “TV-like experience” across connected ...

vice president of Network Innovations U.S. Meadows and other executives at the Satellite 2023 conference said the industry is trying to support DoD’s vision of a seamless military-commercial ...