So when I saw creator Nichole Ciotti's video of a beginner-friendly twisted-bun tutorial using a scrunchie, I thought even I had the abilities required to pull it off and promptly gave it a try.

I use these for my nightly top bun ("pineapple") and I wouldn't use any other scrunchie again. These rarely snag. My hair tangles and breaks easily, but I've noticed 90% less tangling and breakage ...

If you’ve noticed an influx of scrunchie-wearing, twenty-something-year-olds channelling through London’s streets, then you’re already aware of the grip that the ruffled bobbles have on the ...

An earlier version of this story stated that off-duty models in 2017 acted as a bellwether for the return of scrunchies. It was actually models on the runway. The story also misspelled the first ...

In season six of Sex and the City, Carrie Bradshaw famously declared the scrunchie dead in the water. "No woman who works at W Magazine and lives on Perry Street would be caught dead at a hip ...

with a free-to-print Liam pattern that outlines the process for making three differently sized scrunchies. Ruby's 2024 Holiday collection featured a large collection of waste-saving scrunchies.