Never miss a chance to inform and engage by utilizing the versatility and dynamic capabilities of digital signage.

A display ad was considered viewable by the researchers when 50% of its pixels were in view on the screen for a minimum of one second. The viewability rate reflects the percentage of ads determined ...

University Departments/Colleges will be charged $175/week for advertising in Armstrong on the full-screen digital screens. This price includes Armstrong screens and all 90 screens owned by Campus ...

So what makes a mobile display advertisement effective? Screen real estate The Mobile Marketing Association has defined and published standards for global ad units to ensure that there is enough ...

Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September ...

A Shenzhen-based firm has set a new world record by developing the world’s largest LED mesh flying screen. The LED mesh ...

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