Savlon reinforces its commitment to safeguarding against germs while making skin feel soft. Mumbai: Savlon promises an instant cool-feeling bathing experience during summers by introducing Savlon ...

ITC Savlon has roped in actor Tara Sutaria as the brand ambassador for Savlon Glycerine Soap. A new film has been launched featuring Sutaria which depicts a humorous competition between the actor ...

ITC Savlon has roped in actor Tara Sutaria as the brand ambassador for Savlon Glycerine Soap. The brand has also launched a new TVC featuring Sutaria. The TVC wants to highlight that “softness ...

The soap and body wash offer anti-viral and anti-bacterial protection. The changes in consumer lifestyle and behaviour are evident with lockdown 2.0. Preferences have evolved with hygiene being ...

besides antiseptic liquid and soap, under the Savlon brand. Still, it is a competitive market, admitted Roy. “It will not be easy for ITC to eat into Dettol’s market share. During the first ...

Apparently, it can. Under the Healthy Hands Chalk Sticks campaign, soap brand Savlon along with advertising agency Ogilvy & Mather introduced special chalk sticks infused with soap to young ...

According to industry analysts, ITC’s Savlon will face a tough competition from RB’s Dettol, which dominates the antiseptic category and is also among the top five soap brands in the country.

Savlon, India’s number three handwash brand, was up against deep-pocketed rivals with a century-long head start. Savlon’s growth depended on winning over kids to win over households. But the more you ...