Salesforce.com's ExactTarget Marketing Cloud unit has ... With the next-generation Journey Builder, marketers will be able to do the following: Plan the Customer Journey with Journey Maps - Journey ...

“The future of marketing is the ‘customer journey,'” McCorkle ... your media and channels. Salesforce calls it a “canvas,” which marketers can use to map customer journeys across ...

In July, Salesforce launched its Journey Builder for creating unified ... a customer’s overall journey from prospect to customer, utilizing maps, interactions and analytics.

It makes it easy to take your customers on customized journeys by mapping ... set as Salesforce, but it still offers outstanding email marketing tools and its own customer journey builder at ...

Salesforce is rolling out a new integrated toolset that aims to help companies gather real-time feedback on the needs and expectations of customers. Powered by Einstein Analytics, Salesforce ...

A common problem for companies that have done customer journey mapping is trying to use their ... of Texas and now VP of Innovation at Salesforce. He said, “CIOs should stand for the conductor ...