Business tycoon Peter Kuguru recently put his 20-year-old Softa beverages company up for sale, marking the end of an era in which a Kenyan firm took global giant Coca-Cola head-on. Mr Kuguru ...

Business tycoon Peter Kuguru has put up his 20-year-old Softa beverages company for sale, marking the end of an era in which a Kenyan firm took global giant Coca-Cola head-on. Mr Kuguru announced ...

Kuguru explains why he closed Softa Soda p { margin-bottom: 0.1in; line-height: 120%; } Soft drinks maker Softa Soda has shut down its factory due to frustration from market forces and lack of ...

But a local firm, Softa Bottling Company, may not be able to beat multinational Coca-Cola for control of the Kenyan turf, not any time soon. Started barely two years ago, Softa is already giving ...

Meet Peter Kuguru, the man behind Softa Soda, the soft drink that was loved by many children in the 90s. His business, Softa Bottling Company, gave giant soft drink companies sleepless nights.