No matter what campaigns make sense for your business, SMS can be effective for B2B companies. Text messaging opens up a new stream of dialogue with customers, leads, and past customers that can lead ...

The channel lets marketers not only reach those that have smartphones, but feature phones as well. Here are the top 10 SMS campaigns of the second quarter, in alphabetical order. The initiatives were ...

At the simplest level, an SMS is a text message and an MMS is a text message with an accompanying picture, video or audio file. While they both can benefit your business, it’s important to understand ...

There are a number of things to consider when creating an SMS marketing campaign. All too often businesses are hastily adding text messaging to the marketing mix without taking appropriate ...

If you want to build a future-proof SaaS ecosystem, you should focus on how your tools work together, improve customer ...

SMS also has the widest reach because every one of the more than 5 billion mobile phones on this planet has the capacity to send and receive them. But SMS-keyword-to-short-code campaigns are limiting ...

Retailers are successfully using SMS campaigns to build their mobile opt-in databases as well as to drive in-store and online traffic, according to a new report from Cellit. Cellit reviewed 1,180 ...

Rise Mzansi leader Songezo Zibi has labelled the Democratic Alliance (DA) as arrogant after including the newly formed party in its SMS marketing campaign. Screenshots of the SMS sent by the DA ...