Search Engine Land » SEO » Local » Logo Optimization: A Local SEO Stealth Tactic Share When local businesses look to beef up their SEO game, they’re often looking for some clever technical trick.

Google's John Mueller was asked if swapping out your logo on your site for the site's birthday with a special birthday logo can hurt your SEO. John said on Twitter "I've never seen issues around that.

Richard Tofel’s post this week about how digital news will be better when publishers move beyond SEO was an interesting op-ed, but most of the debate seemed philosophical as opposed to factual.

Google discusses the right way to do it. The best practices for logos and buttons are different than other kinds of images There is no SEO value for logo and button alt text Correct alt text for ...

An SEO specialist's task is to make a page as applicable and useful as possible, thereby improving its rank. As service providers, many SEO firms will offer you the stars and the moon when it ...

Is SEO in crisis? A lot of people think so ... Google also displays the website favicon—the tiny logo that also appears on browser tabs. This means that websites contributing to the AI Overview ...

Google now has stricter SEO requirements for third-party content. The misuse of such content to improve search engine rankings will be penalized. Google has tightened the SEO guidelines for third ...