The CRM software industry has the lowest percentage of loyal U.S. customers compared to other software segments, including desktop, enterprise, and infrastructure, according to Walker Information's ...

Retail business showed the highest interest at 70%. For marketers looking to take their CRM and loyalty initiatives to new heights, understanding the transformative potential of CDPs is a crucial ...

Sanlam Reality, the Sanlam Group's loyalty programme, was awarded Best Use of Data Analytics/CRM Application at the inaugural Loyalty Awards South Africa recently held in Cape Town. The Awards ...

with the brand set to launch a new loyalty card in May. Once appointed, the successful CRM agency will help prepare the launch of the programme and oversee its ongoing management. Dan Jarvis ...