Roku has sunk to a new low in the streaming wars, with an experimental ad format that blocks your home screen behind an ...

Users in the test group are unimpressed by the video ads, which play automatically. Customers say they will be eager to toss ...

As Ars Technica reports, Roku has confirmed that the auto-playing adverts are supposed to be there as part of an experiment.

ROKU is testing a controversial new form of advert on its smart TVs and streaming sticks, which has prompted outrage from consumers. The tech company already has video advertisements on the home ...

A Roku spokesperson told Ars Technica the pre-roll videos playing for users is no fluke, but an ongoing test by the company ...

The business of streaming is revolving more and more around how many ads users are willing to sit through for the sake of ...

ROKU is testing a controversial new form of advert on its smart TVs and streaming sticks, which has prompted outrage from consumers. A Roku spokesperson said that the autoplaying ads before the ...

Roku is experimenting with delivering users ads when they first turn on their streaming device. Users, understandably, are ...

Transfer and upload photos to Roku Streams to create slideshows, screen savers ... The Frame TV. Backdrops can even be used to accentuate a conversation piece in your home. If you keep your ...

Known for pushing the boundaries when it comes to streaming ads, Roku’s latest test stepped way over the line.

The real issue here is that Apple isn’t in the advertising business. It’s not even in an “ad-adjacent” business. Apple ...