Just when you think that Roblox can't get someone else huge into their game, they've found a way to bring in The Weeknd.

Roblox and The Weeknd create a bold fan experience with music, missions, and merch in one space. Play, explore, and collect ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...