Mars will change the name of its Uncle Ben’s rice products to Ben’s Original and drop the logo depicting a Chicago head waiter as part of the company’s previously announced plans to create a ...

Uncle Ben’s owner Mars is planning to change the rice maker’s “brand identity” — one of several food companies planning to overhaul logos and packaging that have long been criticized for ...

The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a ...

The parent company of Uncle Ben’s rice said Wednesday that "now was the right time to evolve" the brand, including visually, but did not release details of what exactly would change or when.