The logos featured here are on the outer-edge, influencing the state of design to come. Much of this work is experimental, which ultimately pushes design to evolve. We all live by trends—whether ...

And I guess they’re right—the current, clean logo, which these days you usually see as a simple silhouette or lit up on a laptop lid, certainly doesn’t seem retro like the rainbow one. But ...

Retro only makes sense if people remember what your brand was like in the old days. ... Gap’s new face, with the old logo on the right. Subscribe to the Design newsletter.

Microsoft has unveiled its first new logo in 25 years. Its past logos are wonderfully retro, evoking disco fever, death metal and Pac-Man.