Post-purchase communications can significantly impact brand loyalty. Here we explore the channels and marketing strategies helping retailers to maximise retention* In 2025, consumers’ post-purchase ...
Brand Keys, in compiling its 28th Annual Customer Loyalty Engagement Index, found that loyalty is more complex today, just as the consumer, the marketplace and marketing have become more complex. But ...
Retailers are rapidly adopting artificial intelligence and subscription-based models to enhance customer loyalty and drive growth, according to a new study from the University at Buffalo School of ...