In the fast-evolving digital landscape, leveraging customer data to derive actionable insights has become a cornerstone of ...

Acting based on real-time needs of each customer Advancements in analytics are driving what some are calling scientific marketing. With scientific marketing solutions that combine big data ...

The Retail Customer Experience Index offers a detailed evaluation of how leading retailers are adapting to meet evolving customer expectations in today’s increasingly digital shopping environment.

Data is an essential factor in its success in the rapidly changing retail market With increasing competition in the market and changing consumer habits retailers are using data-driven strategies to re ...

In 2025, tech investments in retail will play a critical role in shaping operations, customer experiences, and overall ...

Customer expectations in retail have never been higher. CRM and predictive analytics combined are revolutionising inventory management, eliminating longstanding inefficiencies while positioning ...

The days of customer data platforms (CDP) simply aggregating information about shoppers and their purchases are long gone, ...

Burq, a leader in modern last-mile delivery solutions, has unveiled a suite of groundbreaking features and a refreshed brand ...

Impact Analytics, a provider of artificial intelligence (AI)-native solutions for retail and other industries ... various dimensions such as geography, customer segments, and product categories.