How do they do it? Sam Walton's 1992 book Made In America has all the details, but let me sum up: Wal-Mart knows relationship marketing. Rule No. 8 of "Sam's Rules for Building A Business" holds the ...

Marketing should continue to focus on its strengths—brand-building, demand generation, and lead nurturing—while sales should ...

A cause marketing relationship is a commercial marketing partnership between a company and a charitable organization whereby a charitable sales promotion is used to market a product or service linked ...

Marketing leaders spend too much time wondering whether they are getting burned ... that doesn't always translate into a great working relationship. If you think the agency you've hired doesn't ...

Thereby, conceptual and methodical basics of customer relationship management (CRM/Customer Management) and direct marketing (DiMa) are presented. During the course students deal with current topics, ...

On a mission to “make Metro Bank the first-choice bank for business customers”, the brand has repositioned and refreshed.

“I’d love to say that it was a marketing strategy, but it is an authentic relationship,” Donovan said. “And we’re happy to have it, and it’s been nothing but good for us.” It came ...