Reddit is going rolling out a feature that lets you hide an ad from your feed for “at least a year,” the company says in a post spotted by Ars Technica. When the update is available to you, you’ll be able to see the “Hide” option for “any ads that appear in feeds, such as your home or subreddit feed,” Reddit says.

If there are some brands you just can’t stand, Reddit will now let you hide advertisers whose ads you don’t want to see. You’ll be able to click the “Hide” button next to a post, and Reddit won’t serve you ads from that advertiser account for “at least a year,