"We are at risk of losing this essential capability that I call receptivity," says Davis, the managing director of Toronto-based leadership consulting firm Russell Reynolds Associates. "It's the ...

Companies and online marketing consultants should maximize relevance and consumer receptivity by prioritizing cultural research as a component of their initial target market analysis. Contemporary ...

This paper is based upon the findings of a qualitative research inquiring into processes of media receptivity in the face of consumers' increasingly unpredictable media usage patterns. A decisive ...