But that’s an exception rather than a rule. Italian graphic designer Emanuele Abrate knows very well how bad logos can be.

Branding is a minefield these days, with social media ensuring that everybody can share their immediate gut reaction to anything from a new logo to an ... that were very much of a certain time ...

Almost as anticipated as the announcement of the host city for any Fifa World Cup is the reveal of a new logo. This week, the design for the 2026 Fifa World Cup in United States, Mexico and Canada ...