Fruit Stripe Gum, something of a childhood icon for many gum chewers over the past five decades, will soon head over the rainbow with its zebra mascot Yipes, seemingly for good.

SAN FRANCISCO (AP) — Fruit Stripe Gum, something of a childhood icon for many gum chewers over the past five decades, will soon head over the rainbow with its multicolored zebra mascot Yipes ...

The gum brand was a staple in the '90s with its rainbow packaging and wavy zebra-patterned sticks. But much like its fast-disappearing flavor, Fruit Stripes is now going away.

Fruit Stripe Gum, something of a childhood icon for many gum chewers over the past five decades, will soon head over the rainbow with its multicolored zebra mascot Yipes — seemingly for good.

Fruit Stripe gum, something of a childhood icon for many gum chewers over the past five decades, will soon head over the rainbow with Yipes, its multicolored zebra mascot—seemingly for good.