Hallmark previously rebooted the character in a 2014 miniseries that streamed on Feeln, now called Hallmark+. Emily Osment voiced Rainbow Brite while Molly Ringwald voiced the Dark Princess.

Rainbow Brite is also getting an Easter set. There is a three pack you can get on Amazon right now for shipping later next month. The set has a Rainbow Brite, Twink, and Puppy Brite figure.